Development Communication and Journalism Management (DCJM)


GNBI's journalism programs focus on the responsibility of the media to strengthen civil society, using the U.S. model of a free press to exemplify the ethical advantages of a separation between the media and the state. These programmes challenge the relationship between development communication and mass media.


The course targets all communicators from all sectors of economy. Development is participatory in nature. It requires engagement and participatory of target audiences and communities. Governments alone cannot drive process, it needs an integrated approach from the private sector, civil society and communities. It has become increasingly true that businesses need to communicate its development investment. In all these sectors, development communication demands skillful employment of techniques, critical thinking and ability to evaluate investment outcomes in a structured approach.


Training programs include:


  1. What is Development Journalism and communication

  2. Community- Driven Development -Asset Based Approach 

  3. Non-Profit Finance

  4. Effective use of media releases and social media

  5. Speeches that communicate development

  6. The development media environment and channels

  7. Developing Skills in Journalism, for journalists.

  8. Rule of Law, for journalists.

  9. Ethics in Journalism and Investigative Reporting, for journalists.

  10. Journalism and Public Relations, for ministry officials.

  11. The development of the media environment and media channels

  12. Critical Evaluation of Press Releases, advertorials

  13. Publishing to communicate Development

  14. Need and Impact of development journalism

  15. Evaluating development communication tools

  16. Community Journalism and Media Management in development

  17. Setting up a communication strategy for development communication

  18. Assessing Development Communication

  19. Development journalism theory and Practice

  20. Broadcasting and Development Communication

Our Business Offices

8 Bellingham Street

29 Erf Infra Office Park

Highveld Extention 3


Tel: +27734814869


View Our Courses


Operating Hours

Mon-Fri 8am-5pm

Saturday Closed

Sunday Closed

GNBI Reg Info

192-515 NPO

Reg 2013/158285/08

PBO 930056433

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